world. Media not only describe our lives, but also - and maybe most of all - create them. It`s media who creates "people from the first pages of newspapers"it`s media who start and promote political, social and cultural events.

Nowadays, people are creative in a wide sense of this word, taking care of both, their intellectual and physical condition. People today have positive attitude to interpersonal communication.

Such are the expectations of living in the media world...People, both those from the "first and the following pages", whether they like it or not, must submit to media - accept them and maybe
even like them.

The world at the turn of 20th and 21st century is a media